Ageing with Happiness
This is a commercial developed by Kent ADIP for the Taoyuan City Government to promote the wellbeing of silver-haired individuals.
The film is a humorous narrative of a Taoyuan resident with white hair who embarks on a voyage using 2D comic book style effects and live-action cinematography. Along the way, the camera discovers that the Taoyuan government provides various kinds of assistance, such as senior citizen gifts, denture subsidies, transportation, medical care, and so on, and highlights the key points of the various welfare measures with concise text, with the hope that silver-haired people can get out more often and enjoy their lives freely, thereby achieving the goal of promoting the Taoyuan government’s urban welfare policy for the elderly and creating a "age-friendly" environment.
- Client : Taoyuan City Government
- Type : Policy advertisement
- Time : 2022